Streamline’s rebrand: Reflecting our values in every stitch
At Streamline, we believe our brand is more than just a logo—it’s a reflection of who we are, what we stand for, and how we connect with our clients and team. That’s why we approached our recent rebrand with care, creativity, and a commitment to excellence. And as part of this transformation, we created something truly special: a bespoke range of sustainable staff clothing that embodies our new brand identity.
Designing our vision
When designing our new clothing range, we knew it had to be more than just functional—it needed to feel like an extension of our brand values.
Every detail was carefully considered:
Sustainability at the core: From the fabric to the finish, we chose sustainable materials that are both high-quality and eco-friendly, aligning with our commitment to reducing environmental impact.
Pantone matching perfection: Our rebrand introduced fresh, vibrant colours that reflect our identity and mission. To ensure consistency, we meticulously matched our clothing to these Pantone shades, to create a seamless brand experience.
Branding, done in-house: This project was a true showcase of our in-house capabilities. Our expert embroidery team brought the designs to life with precision and care:
Custom embroidery: Using Pantone-matched stitching, we ensured every branded detail was perfectly aligned with our visual identity.
Attention to detail: From logos to finishing touches, our team worked with the utmost care to deliver garments that truly represent the Streamline standard.
Comfort meets style
We wanted our team to feel proud and comfortable wearing Streamline-branded clothing. The result? A range that’s not only visually striking but also wearable and versatile, suitable for both the office and on-the-go moments.
Why it matters
Our rebrand isn’t just about aesthetics; it’s about demonstrating our values in tangible ways. By creating a sustainable clothing range in-house, we’ve:
Empowered our team: Equipping our staff with comfortable, stylish clothing fosters pride and unity within the team.
Showcased our expertise: This project highlights the craftsmanship and attention to detail that we bring to every client project.
Led by example: Choosing sustainability for our own brand demonstrates our belief in the importance of ethical, eco-conscious decisions.
Looking forward
The Streamline rebrand is more than a visual update—it’s a milestone that represents our commitment to growth, innovation, and empowering others to change the world. And we’re proud to wear that commitment, quite literally, on our sleeves.
Thank you to everyone who’s been part of this journey. Here’s to a brighter, more sustainable future—together.