Gen II

Rebranding Crestbridge Following Their Acquisition by Gen II

Inspirational merchandise

Gen II came to us looking for inspiration for staff gift packs as part of their integration planning following their acquisition of Crestbridge. Their objective was to mark the occasion and use these personalised packs to help foster a sense of unity among their teams during a meaningful change. Having spoken to several companies without the right solution, Crestbridge recommended Streamline, based on a previous successful collaboration on a different project.

A tailored solution with engagement in mind

We designed and produced high-quality, sustainable staff packs with employee engagement at the forefront.

These thoughtfully curated packs were designed to welcome Crestbridge to Gen II, create a shared culture and sense of belonging, and reinforce the message that each team member is a valued part of the new organisation. Branded merchandise gifts help companies boost morale, mitigate anxiety, and build excitement for the future, encouraging their employees to embrace the transition with a positive, on-brand mindset.

Beyond the physical products, we provided advice and suggestions tailored to Gen II’s needs, enhancing the overall effectiveness and appeal of the staff packs.

Easy logistics and sustainable choices

One of the biggest pain points Gen II had was ensuring their chosen gift packs were delivered on time, to offices in numerous locations. Streamline managed the complex logistics of shipping the packs to various locations across the UK, Europe, and the US and ensuring they arrived on time ahead of the brand relaunch. 

Our client was keen to ensure sustainability was high on the list, our commitment to sustainability was reflected in the choice of materials and products, ensuring that the packs were not only high-quality but also environmentally conscious.

Client Feedback

The feedback from Gen II was overwhelmingly positive:

“The merch went down a treat! There was a buzz of excitement in the offices all day and this was partly due to the Streamline products, so we want to thank you again for this. I have already seen multiple staff walking around town in their hoodies too! We loved the quality, both of the products and the packaging, it felt very special to open.

“We have all enjoyed working with you and the Streamline team. Nothing was ever too much trouble, you always had advice and suggestions to tailor the order to suit our complex organisation, were available for phone calls, and we have spoken (on our team call) about how effortless it has been to work with Streamline. Please pass on a massive thank you to the team. We would absolutely recommend Streamline and are incredibly happy that someone did recommend you to us!

Thank you again for all of your advice and support.” 

The Outcome

The successful delivery of the staff packs for Gen II’s acquisition of Crestbridge exemplifies Streamline’s ability to manage complex projects with a focus on quality, sustainability, and client satisfaction. Our comprehensive approach, from product selection to logistics, ensured that Gen II’s new teams felt valued and excited about the change showcasing the power of thoughtful and well-executed corporate gifting.