Intertrust Group
Engaging 5000 employees with a global rebrand
Challenge
One of the most dynamic professional services firms, Intertrust Group, was looking to rebrand and build a sustainable, cost-effective merchandise webstore for their global business. The Intertrust Group leadership team had the challenge of executing a rebrand across over 30 countries and creating new global awareness internally and externally across their client base.
Consultation
The Streamline team met with Intertrust Group personnel in different locations to build a scope of the brand, its style, communication, guidelines, and tone of voice. The project team immersed themselves in the Intertrust Group brand over a brand development session and hours of studying the Intertrust Group business. We held workshops in Amsterdam, London and Edinburgh with the client exploring product options and pitching a solution for an online eCommerce webstore that was accessible to users at every level within Intertrust Group.
Solution
On the launch day, Intertrust Group launched #ourbrandnewday and we shipped 5000 bespoke branded merchandise kits to Intertrust Group employees in over 30 jurisdictions in the Americas, EMEA, and Asia Pacific. We handled:
- Product design and production
- Fulfilment and bespoke packaging
- Fast delivery and management of customs process in each country to ensure smooth delivery
Today, Intertrust Group has a global webstore platform where users from Atlanta to Amsterdam can place orders for stock and bespoke merchandise. Orders are managed and produced centrally which reduces costs and Intertrust users have direct access to their key account management team at Streamline.
Streamline became an extension to our team
Intertrust Group, Global Events Manager
Business Development Manager, Nelson, said:
“Intertrust Group was one of the highlights of all the rebrand journeys I’ve been on. It is an ambitious brand and they delivered in a way that embraces all their expertise and global ability. We worked hard, around the clock for many weeks, to deliver their objectives within budget, on time and delivering the brand into the hands of thousands of staff and clients.”