The Ardonagh Group
Successfully engaging event delegates with Branded Merchandise
The challenge
Ardonagh Group hosts an annual conference with over 700 attendees. The Bravo Networks Annual Conference had the theme of ‘accelerate’ with every touchpoint designed to speed up the growth of their members, whilst continuing to protect and support them and their clients. As they do every year the plan was to gift each of the attendees with a branded giveaway pack containing engaging and quality branded merchandise products including Bluetooth speaker and gin set.
After being let down by another merchandise supplier and left in a difficult position they reached out to Streamline for help and support. Deadlines were tight to find a new supplier who could provide high-quality branded merchandise items for the delegate packs, handle a large order at short notice and ensure that the items would be delivered on time.
The solution
After a number of calls and meetings with the client to get a good understanding of what they required and their target audience, Streamline produced a fully branded presentation with innovative branded gift options.
From here we were able to challenge Ardonagh Group’s thinking, suggest new ideas they hadn’t previously considered, and offer sustainable alternatives. We also suggested a number of ways to professionally package and present the gifts to make them as attractive as possible. Streamline then fulfilled all the branded merchandise into a bespoke branded jute bag, to save Ardonagh staff having to conduct this operation at the event.
I class them as a partner because they worked alongside us. Streamline were there when we needed them most in a really tight timescale.
Rachel Longbottom – Head of Service Performance and Innovation, Ardonagh Group/Bravo Networks
The result
With such a tight deadline it was important to ensure Ardonagh Group’s branded gifts were delivered with time to spare before their event, but also as sustainably as possible. Streamline chose its logistic partner DPD to deliver the consignment in a carbon-neutral way.
Ardonagh Group successfully held their event complete with beautiful branded merchandise that caught people’s attention and ensured meaningful engagement. With lots of comments in person and posts on social media, feedback was resoundingly positive.
We’re delighted to have helped our client with such a successful event and provide memorable branded gifts that raised the brand’s profile and helped get their conference off to an engaging start.