In the heart of London, just off Oxford Street, we unveiled our retail SS25 collection to an exclusive gathering of clients and partners. A collection that spans continents, featuring fabrics sourced from Turkey and designs influenced by Tokyo—every piece was carefully curated to set the tone for 2025.
A strategic approach to retail success
Our goal? To help our clients make their Spring/Summer season the brightest yet. In a retail landscapeshaped by cautious consumer spending, restricted marketing budgets, and increasing competition, success lies in strategy. It’s about being deliberate, bold, and inspired, choosing to lead rather than follow.
Over a glass of champagne, we introduced the new SS25 hoodie and sweat range, featuring a fresh palette—from soft, natural hues to fresh summer blues and light cotton pinks. But it’s not just about colour. The collection prioritises lightweight comfort, with a 280gsm hoodie replacing the heavier 350gsm autumn/winter options. It's a perfect blend of form, function, and fashion.
This isn’t just another merchandise range. It’s the first of its kind—a selection that seamlessly blends client needs with the latest fashion and consumer trends. We want to transform visitors, customers, and stakeholders into brand advocates through high-impact, on-trend merchandise.
Innovation in Branding Applications
This year, we’re bringing more branding possibilities than ever before. Our team showcased an array of techniques, from classic applications to the latest innovations in customisation:
- 3D embroidery
- Foam embroidery
- Holographic screen printing
The conversations were enthusiastic about the barbecue section of the range, which included cooler bags, cooler boxes, picnic rugs, and Yeti tumblers. The day's winner was the cooler bag that doubles up as a seat – which was put to the test (and approved) throughout the day!
As the day drew to a close, the conversations moved from product to people, and we talked strategy, events and marketing. It’s a great opportunity to catch up and reconnect on a human level with our clients and partners. Business is relationships, and we value our contacts throughout the industry.
Click here to register to download our SS25 collection.
