Rebranding Crestbridge following their acquisition by Gen II
Inspirational merchandise
Gen II came to us looking for inspiration for staff gift packs as part of their integration planning following their acquisition of Crestbridge. Their objective was to mark the occasion and use these personalised packs to help foster a sense of unity among their teams during a meaningful change. Having spoken to several companies without the right solution, Crestbridge recommended Streamline based on a previous successful collaboration on a different project.
A tailored solution with engagement in mind
We designed and produced high-quality, sustainable staff packs with employee engagement at the forefront.
These thoughtfully curated packs were designed to welcome Crestbridge to Gen II, create a shared culture and sense of belonging, and reinforce the message that each team member is a valued part of the new organisation. Branded merchandise gifts help companies boost morale, mitigate anxiety, and build excitement for the future, encouraging their employees to embrace the transition with a positive, on-brand mindset.
Beyond the physical products, we provided advice and suggestions tailored to Gen II’s needs, enhancing the overall effectiveness and appeal of the staff packs.
Easy logistics and sustainable choices
One of the biggest pain points Gen II had was ensuring their chosen gift packs were delivered on time, to offices in numerous locations. Streamline managed the complex logistics of shipping the packs to various locations across the UK, Europe, and the US and ensuring they arrived on time ahead of the brand relaunch.
Our client was keen to ensure sustainability was high on the list, our commitment to sustainability was reflected in the choice of materials and products, ensuring that the packs were not only high-quality but also environmentally conscious.
The Outcome
The successful delivery of the staff packs for Gen II’s acquisition of Crestbridge exemplifies Streamline’s ability to manage complex projects with a focus on quality, sustainability, and client satisfaction. Our comprehensive approach, from product selection to logistics, ensured that Gen II’s new teams felt valued and excited about the change showcasing the power of thoughtful and well-executed corporate gifting.
Next success story
Evelyn Partners
Evelyn Partners is the UK’s leading integrated wealth management and professional services group, looking after clients’ combined wealth and tax needs, personal and business.
When we began working with Evelyn Partners, we understood the challenges they faced when creating a whole new brand. With any rebrand, there’s much to coordinate and facilitate, from websites to property. Our team worked closely with the Evelyn Partners team to design a rebrand launch experience for all 3,500 colleagues across 30 UK and Republic of Ireland offices.