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Branded clothing and uniforms Marlowe Environmental Services

Helping bring Marlowe’s rebrand to life with bespoke branded uniforms

A challenge of identity

Marlowe Environmental Services was at a crossroads. In July 2024, they embarked on a bold rebranding journey—uniting multiple environmental compliance businesses under one cohesive identity. But this was no simple logo swap. It was a transformation that needed to inspire employee confidence, maintain client continuity, and ensure a seamless shift across every touchpoint—from van livery and building signage to the uniforms worn by their 1,700-strong team.

The challenge? Complexity. If not handled with precision, a project of this scale risks confusion, delays, and disengagement. Marlowe needed a partner who could help bring clarity, consistency, and cohesion to its brand implementation.

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Streamline's role

Recognising the stakes, Marlowe turned to Streamline for expert guidance. With years of experience helping brands navigate change, we knew the key to success lay in a smooth, structured rollout that engaged employees and minimised disruption.

Together, we designed a strategy that blended innovation, practicality, and brand integrity:

Dual-branded uniforms – Instead of a sudden switch, we phased in new uniforms that carried both the focus brand, ensuring a gradual, comfortable implementation.

A custom ordering portal – We developed a bespoke online platform where employees could order their uniforms with ease, reducing administrative headaches and logistical bottlenecks.

On-site engagement – To bring employees on the journey, Key Account Manager Alistair attended Marlowe’s annual conference, personally showcasing the uniforms and answering any concerns.

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Overcoming obstacles with innovation

Beyond delivering practical solutions, Streamline introduced forward-thinking strategies to ensure the implementation was not just smooth—but meaningful.

Sustainability in action – Understanding Marlowe’s environmental values, we recommended a phased uniform rollout. Employees were encouraged to wear their existing uniforms to the end of their lifecycle before replacing them, reducing unnecessary waste.

Clear communication – Regular updates, direct employee engagement, and a meticulous approach to branding ensured a cohesive, well-received implementation.

Unwavering attention to detail – From colour swatch approvals to logo placement, every garment was fine-tuned to perfection, ensuring Marlowe’s new identity was represented flawlessly.

A brand that felt like home

The results spoke for themselves. Employees embraced the new uniforms with pride, confident in their company’s new identity. The implementation was seamless, and the custom ordering portal transformed uniform distribution—saving time, cutting complexity, and ensuring every team member had the right kit, when they needed it.

A partnership that delivered

A smooth rebrand implementation – Dual-branded uniforms and an intuitive ordering process made the shift effortless. 

Engaged, satisfied employees – Marlowe’s teams felt heard, valued, and excited to represent their new brand. 

Sustainability and smart spending – A phased approach balanced environmental impact with cost efficiency. 

Marlowe set out to unite multiple businesses under one powerful new brand—and with Streamline’s support, they did just that. A brand transformation doesn’t just happen on paper. It lives in the details, the execution, and the people who bring it to life. 

And that’s exactly where we come in. 

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